Once an order has been placed, it is up to me to properly prepare the images to the specifications needed for the individual lab that will be handling the post processing work.
|Light Meter. I use this to calibrate|
each camera/lens combo, and also
to create perfect exposures in the
Back to the topic – Processing an order. So, once an order is placed, I have to properly prepare everything for the print lab. Back up a step. Before I even get into the camera room, I have to make sure all of my equipment is properly calibrated for the labs that I use, this ensures that all final images (which are to become art prints) have a perfect representation of true color and exposure.
|xRite Color Checker. This allows me to create custom color|
profiles at each shoot - ensuring true color accuracy, and
perfect prints each time.
|Spyder4 Elite. This tool allows me to calibrate my computer|
monitors and projector - this way I know that what I am looking
while editing is going to be accurate and true to what my final
printed product is going to be.
This means that for the 3 separate products using the same image I will process that one image 3 separate times (which may mean 3 different color profiles for each lab, as well as different sizing to match the appropriate printing surface) to make it perfect for each product. And yes – it may be going to 3 different labs! I use one lab for the metal wall collages, another lab that specializes in canvas gallery wraps, and then yet another lab that has the best press printed cards I have ever seen. SO, it isn’t just merely taking an order and pushing “send”. I’m spending some serious time preparing the files for the lab to ensure that everything is going to come back looking PERFECT.